Álvaro Martínez is the head manager of Axarfruit, a family business that, in 2012, he decided to take it towards commercialisation. His understanding of the production process has opened up central European markets, where they sell around 90% of their citrus and subtropical fruits. Most of the time under the seal of ecological approval.
Fernando Martín is the manager of PROCAM, a company headquartered in Motril that commercializes the production of 70 farmers specialized in subtropical products, tomatoes, and cucumbers, but mostly organic fruits and vegetables, which account for 70% of total revenues. They sell in a dozen markets where they have entered progressively since the foundation of the […]
