Francisco Raya, innovative confectionary overcoming the effects of the economic crisis


The Nuestra Señora de Valme sweet shop is a family business in Dos Hermanas, Seville. Francisco is its founder. 70 different types of puff-pastry leave its work shop daily, attracting thousands of consumers from the district’s different towns. Some pastries have even travelled as far as Argentina and England. Thus, through innovating a traditional sweet, […]

Continue reading

Fandangos and verdiales in the classes of the first high school in Spain that teaches flamenco


The Institute of Secondary Education Carmen Laffón, in San José de la Rinconada (Seville), is the first in Spain to introduce flamenco as a subject in its classrooms.  The students of the Theatrical Arts Sixth Form Collegeare studying distinct types of flamenco, rhythm, playing guitar, dancing and singing. This is a pilot experience implemented thanks […]

Continue reading

Álvaro Martínez, organic citrus fruits that are successfully sold in Europe


Álvaro Martínez is the head manager of Axarfruit, a family business that, in 2012, he decided to take it towards commercialisation. His understanding of the production process has opened up central European markets, where they sell around 90% of their citrus and subtropical fruits. Most of the time under the seal of ecological approval.

Continue reading